Apparently Guild Wars 2 is sold out of digital copies. This sounds ridiculous, but the reasoning is actually sound, and in fact speaks to ArenaNet being good citizens in the gaming community.
When you release an MMO, players have to go somewhere to play, that somewhere being your servers. If the servers are overloaded, nobody has a good time. So, in order to make sure that the game's early adopters get the chance to play it as intended right from the start, a cap was put on the number of digital copies to be made available. I say good for you guys...
...besides, I won't be trying the game for years anyways.
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